Vectren Foodservice Campaign (2020)
Campaign Dashboard Report: March 9, 2020 – March 16, 2020 (YTD since launch)
Total Landing Page Views (Collective)
Page Views from Direct Mailer (Collective)
Page Views from Email Marketing (Collective)
Campaign Overview
Objective
Second round of direct mail and email marketing campaign, with seasonal messaging, to generate leads for participation in the Foodservice sector of the Vectren Energy Efficiency Rebate programs for businesses.
Direct Mail Postcards
Eligible customers from each of the three regions (Indiana Electric and Natural Gas, Indiana Natural Gas and Ohio Natual Gas) will receive their respective campaign postcards, which provide rebates on respective foodservice equipment assigned to their region directing them to a customized landing page.
View Indiana Electric and Natural Gas Postcard PDF
View Indiana Natural Gas Postcard PDF
(Note: For tracking accuracy purposes, please do not use the bitly URLs to view landing pages. Please view the respective landing pages from the links provided in the landing page section.)
Email Campaigns
Distributed to 564 Recipients (03/09/20)
Eligible customers from each of the three regions (Indiana Electric and Natural Gas, Indiana Natural Gas and Ohio Natural Gas) received campaign emails on Monday, March 9th, providing rebates on respective foodservice equipment assigned to their region directing them to a customized landing page (per region).
View Indiana Electric and Natural Gas Email
Customized Contact Forms
Unique contact form landing pages created for each of the three regions (Indiana Electric and Natural Gas, Indiana Natural Gas and Ohio Natural Gas) providing a form with specific information to obtain which would be sent to the representative for their region.
View Indiana Electric and Natural Gas Contact Form
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