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Partner Profile

D+R’s DRIVE EV Market Services, in partnership with the Yenter Group, has delivered a consumer education platform known as ChooseEV to utilities across North America. This platform serves to educate auto-buying consumers about the benefits of purchasing and owning an EV. More than 550 utilities in 36 states and provinces have adopted the ChooseEV platform for their members and customers.

Yenter Group/ChooseEV was founded in 2004 and is located in the Seattle area. Yenter Group is dedicated to delivering software and marketing solutions for the utility industry with a primary focus on energy efficiency, carbon reduction, and smart load growth programs. We are experienced, data-focused marketers with nearly 15 years of successful utility program implementations. Yenter Group owns and operates the ChooseEV® platform, a system to empower utilities and market actors to deliver smart, informative, cost- effective market development and customer engagement solutions. We are rapidly becoming the standard in utility EV communications for utilities of all structures and sizes. The ChooseEV platform was launched in 2017 and is currently comprised of hundreds of custom utility website integrations.

The ChooseEV system is installed directly into utility websites and serves as a “network” to deliver custom utility information and offers as well as managed federal, state, regional, local offers and information. Yenter Group’s vast reach provides them with the ability to influence upstream market actors, such as EV auto manufacturers, EV dealers, and EV charger manufacturers. Table 4:1 shows a partial list of Yenter Group’s utility clients.

ChooseEV Customers

Large Utilities

  • Exelon Operating Companies
  • Dominion Energy
  • Idaho Power
  • Oncor
  • Ameren
  • Puget Sound Energy

Generation and Transmission Cooperatives

  • Tennessee Valley Authority
  • Wabash Valley Power Association
  • Hoosiers Energy
  • Associated Electric Coop
  • Tri-State Generation
  • Seminole Electric Cooperative

Small and Medium Utilities

  • Modesto Irrigation District
  • Alameda Power
  • Blachly-Lane Electric Coop
  • Orcas Power and Light
  • Adams Electric Coop