Case Study: Southwest Gas
Segmented postcard campaign (bit.ly/SWG_P_C_AZ)
Objective
Target specific business segments that benefit the most from solar hot water systems (e.g., non-profits, social services, food pantries, senior services, educational facilities, and fire stations).
Results
Increased customer awareness of rebate program details and additional talking points/collateral for trade allies to use with targeted customers.
Areas of expertise
Imagery • Print Design • Print Production • Mailing
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