Case Study: Vectren
Event photo booth, voting contest (bit.ly/V_PBC), landing page (tradeallypartner.com/vectren/product-of-the-70s), and email (createsend.com/t/j-02B7E1B7AA828B5A2540EF23F30FEDED)
Objective
Generate visitors to the Vectren booth at the BOMA & ICBR Tradeshow (May 2018) in a unique and fun way.
Results
Nexant’s Marketing and Outreach teams collaborated to develop a 70s themed photo booth and contest. Outreach staff asked visitors to pose in our booth with 70s attire and then vote for the most far out photo. The winner received a $50 gift card. Check out the website to see all the groovy photos the participants took.
Areas of expertise
Illustration • Responsive Email Design • Web Design • Web Development • Event Management
Supplemental webpage to download event photos
Notification emails sent to winner and participants
Booth Set-up at the Event
Booth Set-up at the Event
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